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Phone companies aren’t winning the battle of public opinion. Today, major service providers are regularly panned and grouped together with unpopular cable companies and banks.

There’s little confusion as to why: Phone companies, for the most part, only have negative interactions with their customers. Billing queries, inopportune service interruptions, customer service calls to nowhere -- you get the point here. The overarching sentiment is that telecom carriers provide headaches, not value.


This doesn’t have to be the case. Here’s how caller ID allows carriers to differentiate themselves and provide value.


The International Advantage


It’s fairly obvious to most of us that today’s commerce is a globalized exchange. Carriers (and their customers) operate and interact all over the world, not just in one state or country. What isn’t so obvious is why carriers haven’t caught up with the new ways we do business. Far too many still don’t offer caller ID on international calls -- a disservice to the many businesses that serve international clients.


OpenCNAM, on the other hand, is the first true international caller ID solution. Available in 229 countries, OpenCNAM stimulates international commerce by providing accurate caller ID on 4.5 billion phone lines.


Not being able to scour caller information puts businesses at a sizeable disadvantage. Accurate caller data is an immense sales tool. It can, for instance, inform an enterprise’s approach to a new client, or change the way they handle customer service for an existing user. Can carriers truly claim they care about their enterprise clients’ needs if they aren’t providing accurate caller ID on international calls?


Home-Field Advantage


As caller ID expands internationally, there’s still work to be done in the North America. Standard CNAM services typically only cover 51 percent of the numbers in the North American numbering plan, a major weakness for carriers, business, and consumers who are all left in the dark on nearly half of all calls.


With OpenCNAM, local exchange carriers can deliver accurate caller ID on up to 87 percent of calls. That means more transparency for callers on both sides of a connection.


Finally: Mobile Caller ID


Mobile caller ID is a barren land. Today, the service is only available for Android users through a few carriers. For the vast majority of mobile users, unreliable third-party apps are the only caller ID provider. Most of these apps do little to protect sensitive user information. In some cases, they add it to data stores to be sold.


Mobile users shouldn’t have to jump through hoops to receive caller ID, nor should they have to worry about the security of their personal information. Telo’s OpenCNAM, the first API to bring native caller ID to wireless calls, brings seamless caller ID to wireless calls with the added benefit of data security. Telo never stores information, nor do they sell it.


For wireless carriers, caller ID can be a significant revenue boost. Several tier-one carriers, for instance, charge $2.99 to $3.99 a month for the service. More importantly, wireless caller ID is a major value-add for wireless customers, who demand the same transparency that many landline customers already receive.


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