Where do the names of our most important technologies come from?

Many of us would be surprised to learn that names like “smartphone” and “Caller ID” were conceived by marketing teams, not by the technologies’ inventors.

Remember life before email spam filters? If you’re a regular email user, you probably recall wasting countless minutes sifting through timeshare offers and phony solicitations from foreign royals just so you could answer your important messages.

Phone companies aren’t winning the battle of public opinion. Today, major service providers are regularly panned and grouped together with unpopular cable companies and banks.

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